This collection reimagines Santa Cruz’s chaotic visual identity through a Vans lens—merging sticker-bomb aesthetics with functional, shelf-ready accessories. Designed for retail energy and brand cohesion, the capsule includes a custom allover tote, embossed PU wallet, jacquard web belt, embroidered camper hat, and a 3-pack of checkerboard crew socks. Each piece leverages bold graphics, material texture, and trim placement to celebrate the skate heritage both brands share—without losing sight of wearability or detail.
Trail Accessories Kit
Developed as part of a Vans collaboration with Parks Project, this capsule blends utility-driven design with soft, tactile materials—made for slow mornings, long trails, and the kind of days that stretch into golden hour. Built from breathable cotton/nylon blends, durable duck canvas, and heritage-inspired textures, each piece nods to vintage outdoor gear while feeling unmistakably now.
From the paracord-trimmed boonie hat and roll-top lunch sack to jacquard-knit hiking socks and a crossbody with built-in bottle storage, function lives in the details. Rubber-dipped cord ends, checkerboard underbrims, and tonal trims elevate the collection without pushing it out of reach.
Designed as part of the Vans collaboration for Disney’s 100th anniversary, this capsule celebrates heritage through thoughtful restraint.
A black-and-white palette was chosen as a nod to Disney’s earliest cartoons—an intentional choice that also taps into the timeless appeal of monochrome fanwear. Materials like wool, satin, and metallic PU were selected for their contrast and tactility, giving each piece a refined sense of nostalgia.
From a satin-lined camper cap with embossed checkerboard to a chenille-patched backpack and “goofy foot” character sock, every item was crafted to blend storytelling with collectible nuance.
A city-specific capsule rooted in regional identity, this collection was developed through Vans’ Direct-to-Market channel to serve two key coasts with distinct cultural voices. The LA assortment leans into low-contrast plaids, tonal prints, and tattoo-style typography, while NYC takes on bolder embroidery, utilitarian nylon, and an iconic apple motif—all tied together through city landmarks and checkerboard grounding.
Created while leading Direct-to-Market design at Vans, each piece was built with localized storytelling in mind, blending heritage cues with versatile styling. The result is a capsule that feels personal to each coast, but cohesive as one voice—connected by culture, crafted with intention.
A bold softgoods collection built just for kids, this capsule pairs classic Marvel heroes with everyday utility. From roll-top lunch sacks to character-driven backpacks, socks, and hats, each piece uses playful proportions, bright color hits, and tactile embellishments to bring comic book nostalgia to life—scaled for the next generation of fans.
