Design, for me, has always been about systems — how ideas move from story to silhouette, from concept to consumer. I approach apparel through craft, intuition, and structure: sketching, sewing, and prototyping to understand construction, not just aesthetics.
Over nearly two decades, I’ve led design across men’s, women’s, and youth product — from capsule collections to global collaborations. At Vans, I built and managed a cross-disciplinary design team, shaping seasonal direction while mentoring designers to find their own creative rhythm. That experience defined my belief that strong design environments thrive on shared clarity, curiosity, and accountability.
My career has centered on building visual and product systems for lifestyle and performance brands — from concept capsules to licensed collaborations.
Now, my focus is on connecting product storytelling to visual systems — bridging apparel, graphics, and 3D exploration. Whether it’s a capsule collection or a figure prototype, my process starts the same way: clear intent, honest materials, and design that earns its place in someone’s life.